Shopping between the historical and the modern
The encounter between the historical existing fabric and the modern architecture of the Promenaden Galerien creates an agreeable atmosphere for shopping and for taking a rest. The addition to the city’s network of pedestrian routes as well as the cafés, restaurants, and 1,720 square meters of retail space breathe new life into downtown Linz.
In its role of service developer Redserve has been developing the new downtown complex in Linz since 2010. The site, which covers a total of 11,900 square meters, is close to the center and bordered by Steingasse (to the south), Herrengasse (to the east), and Promenade (to the north).
The objective was to find a new use with which to fill the property, most of which had been vacant for many years. An initial expert-supported location and market analysis concluded that a multifunctional center was the most promising concept. The subsequent economic appraisal and cost calculations underlined the economic potential of the Promenaden Galerien. During this process Redserve supported the client with well-founded advice which provided decision-making bases for the project idea and for the implementation of this idea in the shape of a planning and execution process.
Consisting of offices, quiet rental apartments, and needs-oriented shopping and restaurant areas the benefits of the complex for the city and its residents are paramount. The heart of the project is the new city center headquarters of the OÖNachrichten with its multimedia newsroom for 200 employees. A design budget hotel with 129 rooms, and a 200-seat events space which can also be used as a cinema complete the facilities offered by the Promenaden Galerien.
As a subsidiary of ATP, Redserve can turn to the know-how of 750 architects and engineers in all fields of design, construction, and building services. In other areas, however, Redserve meets its responsibility as a service developer by acting independently of all design consultants. For example, it accompanies architectural competitions and the optimization of winning concepts as a means of safeguarding the interests of the client in the execution management process.
A future-oriented operational concept was also drawn up in order to guarantee the long-term economic success of the complex. Today, the Promenaden Galerien are a successful urban symbiosis of aesthetics, functionality, and cost-effectiveness.
Location: Linz, Austria
Volume: 11,900 m² retail space | 38,000 m² GFA
Time frame: 2010 - 2016
M1: Location Study and Market Analysis
M2: Pre-Feasibility Study
M3: Product Concept
M5: Design management
M6: Owners Advisory
M7: Consultant Selection Procedure
M8: Execution management
M12: Operator Concept